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Enhanced CBS Business Functions

Marketing is one of those functions that can mean a lot of different things to different people.

Clearly, brands, market segments, product lines and product definitions are all part and parcel of the marketing role.

Many marketing professionals do not have clear definitions or terminology for what it is that they sell or present to the public.

CBS software has this area well covered. It encourages the proper definition and articulation of the product and its components. It does the same for brands, market segments, etc. Then it helps to tie all of them together so there is complete consistency in the marketing message and communications.

CBS also provides an excellent facility for planning marketing activities, programs, promotion and the like. It allows research and the activities of significant market entities to be recorded and linked to the marketing strategies.

The functionality and benefits of using CBS for marketing support are endless. Only a demonstration can bring out the exceptional power and opportunity that CBS presents.

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