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How CBS Works for You

CBS gives you the capability to survey your customers or your staff online, through the SECAs technology. You can then categorise people based on their responses and link your categorisations with other meaningful information you have about people so that you can tailor your messages and person-to-person communications.

Running a survey or questionnaire on a group of people or the population as a whole is now possible by computer over the web or on your LAN.

CBS allows you to tag people based on how they responded to your survey or questionnaire.

For surveying, you can use CBS's Surveys and Tagging functionality to drive all stages of the project, starting with defining the project plan, objectives & scope, then constructing your survey materials, completing the research, performing statistical analysis and finally constructing the report. You can record survey responses, and link it to all other information you have about them.

The more information you record about people, the more targetted your searches can be when you want to perform them later on.

CBS, with the push of a button, finds only those people you wish to communicate with on a specific issue. This allows you to target your messages to those people who will be most receptive to them. It also means that you won't waste time, energy or money, with people who are not pertinent to your desired outcomes.

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